Chill Bros — hadchill

Chill Bros Creative Director

Chill Bros. is a family run ice cream shop based in Tampa Florida.

Who’s family might that be?

Mine… you guessed it. It’s inception started in 2018, when my brother Max dropped his whole life and moved to our motherland, Italy. There he learned the art of gelato making. When he returned he set out to make the best ice cream in Florida, and honestly probably the country. Tampa was in desperate need for a neighborhood ice cream shop, so we started what is now Chill Bros. My brother makes delicious artisanal ice cream while, I handle everything and anything to do with design and branding. Creative director is the term my family gave me after they realized I was doing just that. Since then I have been consulting on interiors of each shop, handling our social media, merchandise, web design, PR, advertisements, signage and brand identity. My family and I have been able to make Chill Bros a beloved brand in our community with 4 shops and we plan to keep it growing!

Our social media is not only a mix of food, and merchandise shot by me, but also is filled with customers own photos. We want our vibe to be laid back and fun, we want to not only focus on the quality of our ice cream but the experience. Our goal is to embody the feeling of coming into Chillbros, buying a cone or milkshake and enjoying it with your kids, friends, date, or just yourself even. We want our instagram to reflect our client base so that they feel ownership in it as well.

Our branding is filled with hand drawn graphics, bright colors and retro vibes. Posters, print and advertisements are more illustrative and type heavy while our online presences mixes illustration with photographs, reels, GIFs, and type.

Chill Bros Insta

Hand made by bros.

actually our ice cream makers are mostly girls… so sisters!!

Merchandising

To really be a Chill Bro you have to have chill swag. I handle designing each item, ordering and pricing. We want our merchandise to be something people would buy because the items themselves are cool and not just because they like our ice cream. Our merchandise is quirky, fun and super high quality, because who wants a $4 dollar t-shirt that gets ruined after one wash.