Natures Path toaster waffle rebrand and repackaging

 I was tasked with revamping a frozen food item. I chose Natures path due to the fact that they are an organic and sustainable company that's values resonate with many consumers today, but their branding doesn't speak to that. I wanted to show that the company is creating more than just waffles.

They are using exotic and interesting ingredients to naturally replenish your body while their flavors elevate taste. Their recipes give inspiration that allows you to experiment like an artist on a blank canvas. I wanted to educate consumers that all natural ingredients means better food, a better lifestyle and a better planet. In short I wanted to appeal to the millennial foodie culture

original branding

New branding